Strategic Communication
I have designed and implemented numerous communications campaigns, pitched stories, responded to press inquiries, developed training programs, and led media tours. My work has resulted in millions of press hits and corporate, consumer, and governmental behavior change.
Too Precious to Wear
The Problem: Corals are in trouble.
The Solution: Engage the fashion and jewelry industry to tell the story and make the “wrist to reef” connection.
The Result: Created Too Precious to Wear a $675,000 corporate marketing partnership with Tiffiany & Co. Vanity Fair featured Tiffany & Co. CEO Mike Kowalski alongside coral reef scientist Dr. Andrew Baker to tell the world that corals are in trouble. We also persuaded the Smithsonian Institution to sell only sustainable coral products. As a result of our work, the US government improved international trade monitoring of precious coral used to make jewelry.
Coral Reef Symposium
The Problem: Scientists only talk to themselves.
The Solution: Created six international scholarship programs for journalists to attend and cover science meetings.
The Result: We received hundreds of applications and selected fourteen journalists from the world’s top media outlets (International Herald Tribune, The Economist, The New York Times, Associated Press) to share science stories about coral reefs.
